Beef TV at Beef Australia 2024
Vidsta's most ambitious project to date: delivering live rolling coverage for 8 hours per day across multiple days at the southern hemisphere's largest agricultural event, featuring high-profile guests and reaching over 79,000 live viewers.
The Challenge
Beef Australia is the southern hemisphere's largest agricultural event, attracting industry leaders, politicians, and thousands of attendees. The event organizers wanted to create unprecedented live coverage that would bring the event to audiences nationwide and internationally.
The project required 8 hours of live rolling coverage per day for multiple days, coordinating interviews with high-profile guests including the Prime Minister, managing a crew of 25+ people, and delivering professional broadcast-quality content in a demanding live environment.
Notable Guests
Production Requirements
- 8 hours of live coverage daily
- Multiple days of continuous broadcasting
- Broadcast-quality production values
- Coordination of 25+ crew members
- High-profile guest management
The Vidsta Production
In 2024, Vidsta created Beef TV for the first time—a massive undertaking requiring meticulous planning, a large crew, and flawless execution under live conditions.
Expert Hosts
Lyndsey Douglas and Andrea Crothers co-produced all content and hosted the live coverage, proving absolutely crucial to the delivery of such an outstanding program.
Industry Recognition
In late 2024, Andrea Crothers was named a finalist in the Rural Journalism category for her exceptional work on the Beef2024 coverage.
Massive Team Effort
With over 25 people on the ground for the entire week, Vidsta coordinated a complex production involving multiple camera operators, producers, technical crew, and support staff.
- Multi-camera setup
- Live switching & production
- On-site editing & publishing
- Guest coordination & interviews
Unprecedented Access & Coverage
Beef TV featured interviews with Prime Minister Anthony Albanese, the full suite of Australian and State politicians, celebrity chefs, industry celebrities, and general managers of some of Australia's largest companies and banks—delivering unparalleled access to the agricultural industry's most influential figures.
The Numbers & Impact
Dylan Webber discusses the campaign's success with CEO Simon Irwin and host Andrea Crothers during a live segment
Smashing Expectations
Live Stream Viewers
Throughout the week-long event
Videos Created
Published to YouTube channel
Post-Event Views
Across National Nine News, Channel Ten, ABC
Media Impact
The success of Beef TV extended far beyond the live stream. Content from the event generated over 1 million views across major national media outlets:
National Nine News
Channel Ten's Cheap Seats
ABC Insiders
- Successfully delivered Australia's first comprehensive agri-event live stream
- 300+ videos published to YouTube, creating a permanent content library
- Host Andrea Crothers recognized as finalist for Rural Journalism award
- Demonstrated Vidsta's capability to execute large-scale live productions