JJ's Waste and Recycling
A comprehensive annual Content Engine subscription delivering 100+ video assets across 8 Australian cities, supporting multiple departments from careers to training, marketing, and customer engagement.
The Challenge
JJ's Waste and Recycling needed a scalable video solution to support their growing national operations across multiple Australian cities. Their diverse requirements spanned recruitment, training, marketing, customer testimonials, and internal communications.
With teams across Brisbane, Canberra, Gold Coast, Sydney, Townsville, Yatala, Perth, and various depots, they required a partner who could deliver consistent quality content at scale while managing the complexity of multi-location shoots.
8 Locations Covered
6 Content Types
The Content Engine Solution
JJ's committed to an annual Content Engine subscription for 2025, giving them predictable pricing and unlimited access to professional video production nationwide.
Careers Team
2 hours monthly shooting
Environment
Environmental initiatives
Safety
Safety protocols & training
Training
Staff development programs
Marketing
Brand & promotional content
Individual Depots
Location-specific videos
Strategic Partnership Approach
The careers team received dedicated monthly shoots, while other departments—including environment, safety, training, marketing, and individual depots—utilized Vidsta for various projects throughout the year, creating nearly 100 new assets across the brand.
Featured Content
The Results
New Video Assets
Nearly 100 new videos created across the entire organization, supporting recruitment, training, safety, marketing, and customer engagement initiatives.
Cities Covered
Seamless production across Brisbane, Canberra, Gold Coast, Sydney, Townsville, Yatala, Perth, and multiple depot locations—all with consistent quality.
Key Outcomes
- Multiple departments adopted Vidsta throughout 2025, demonstrating organization-wide value
- Consistent monthly content for careers team, supporting recruitment efforts nationwide
- Comprehensive video library spanning training, marketing, testimonials, and internal comms
- Successful annual partnership model proving scalability and reliability